Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts

Technical Writing: A Practical Approach Review

Technical Writing: A Practical Approach
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This book was in poor condition, and was not sent in timely fashion. It was for a class, and the class had been meeting for three weeks before I received the book. I didn't mind the condition so much because it was not the most current edition, but I couldn't use it so late in the semester.

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For undergraduate-level courses in Technical Writing, Business Communication, Professional Communication, and Freshman Composition with a company emphasis.Technical Writing: A Practical Approach offers an easy-to-use approach towards learning the fundamentals of technical writing. The author's writing style is reader-friendly, and engages the student by providing a comprehensive overview of current topics in technical writing.--This text refers to an out of print or unavailable edition of this title.

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Technical English: Writing, Reading, and Speaking Review

Technical English: Writing, Reading, and Speaking
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Aside from the horrible condition of the makeshift cover, all pages were intact and in good condition. The text is useable.

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Technical Writing: Process and Product Review

Technical Writing: Process and Product
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We use this text by Gerson and Gerson for the technical writing class at the community college where I work. It is an incredibly useful book, particularly for those who are beginning their college careers, and for those who are going into technical fields that require clarity and precision.
Some of the outstanding features of this text include the following:
* Technology tips, providing useful instruction on basic computer literacy
* Techlinks, with updated online material and resources
* Writing at Work Case Studies, showing real-world examples of the ideas being presented
* Before/After Examples, which shows the value of revision
* Sportlights, similiar to the Writing at Work, again shows real-life applications of how business uses technical writing
* Checklists, for ease of remembering and following through on all aspects of the material presented
* Margin Call-Outs, sort of like pull-quotes that highlight particular points of interest in the documents being examined
* Web Workshops and a Companion Website
The units in this book include sections on correspondence (memos, email, letters, including cover letters in trying to find a job), technical publications (fliers, brochures, newsletters, etc.), electronic communications (websites and online help), report writing (MLA and APA styles are presented, as well as methods of research), and a handy handbook of grammar aids as the final section, to help with punctuation, spelling, mechanics and other items of grammatical interest.
There is also a section on oral communication - while this is not a speech textbook, so much of one's business image comes from the way one presents himself or herself orally, on the telephone, in presentations, in interviews, and in everyday conversation. The Gersons also provide some information on using PowerPoint and other visual aids in effective presentations.
This is a great textbook, useful for classroom settings as well as individual study and reference. The layout is visually interesting and well-formatted, We use it in the Tutoring Center of my college in addition to the technical writing course offered on campus, as most classes on campus have an element of writing.


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Explaining the entire writing process - pre-witing, writing and re-writing - this text shows readers how to create professional letters, memos, reports, proposals, instructions, user manuals, and other written communications.

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Technical Writing: Principles, Strategies, and Readings (8th Edition) Review

Technical Writing: Principles, Strategies, and Readings (8th Edition)
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I was required to take a technical writing course for my degree and this is the book we used. It did an excellent job of explaining how things should be professionally written. It covers everything from asking for a recommendation to typing a resume to typing a proper e-mail. The layout of the book makes everything very easy to learn. After every concept there are examples of what a proper document should look like and sometimes even an example of what it should not look like. At the time, I thought I would never use anything I was learning, but after only two months out of the class I find myself using it to type up my resume. If you are in a job that requires professionalism in language and writing skills then this book is a must have. You will be surprised at what you can learn.

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