Average Reviews:
(More customer reviews)Dr. Eckhouse presents insights and lessons that allow the professional to communicate effectively and enhance differentiation from the competition. The principal engineers of our professional engineering practice have used the techniques he describes in his book to structure proposals and firm deliverables that have: enhanced customer satisfaction, increased our repeat business from existing customers by more than 50%, and garnered over $1 million in design and project fees in the last 4 years.
There are many marketing and professional practice books that present outstanding case study information on enhancing communication and marketing for engineering and design professionals. And they make for fine reading; however, Dr. Eckhouse's book shows you specifically how you can integrate his communication principles into any business you run today.
I strongly recommend this book to any professional looking to differentiate themselves from their competition or increase project revenues.
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Competitive Communication: Classical Rhetoric for Modern Business (College Custom Series)Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication.With Aristotle as guide, Eckhouse demonstrates how the enthymeme, a logical device central to Greek theories of persuasion, is also of powerful relevance to the modern business world. Complementing this discussion is an examination of classical ethos, or credibility, as it is created in language and used to strengthen core arguments modern managers must make. Also offered is an extensive examination of classical fallacies--common pitfalls of argument and debate--which provide early warning signals for those about to enter argumentative danger zones.Ideal for undergraduate and graduate business students, as well as the working professional, Competitive Communication offers an invaluable guide to what is probably the most important ability working professionals can develop in today's business world.--This text refers to an alternate Paperback edition.
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