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(More customer reviews)Throughout this book Ferraro takes on the idea of being a theoretical observer of different characteristics that the typical North Amercian has in comparison to the rest of the world. He takes these dfferences and applies them usefully to the area of International Buisness. The book goes through many different catagories including language, communication (verbal and non-verbal), precise time reckoning, and even culture shock. As a student, I found this book to be very insubstantial for a textbook, but I believe that it would be a wonderful starting point for buisness people of any age to read before doing any international buisness realtions. I wish I had read this book before I went and lived in Europe for 5 months, I think I would have been able to communicate a little more easily.
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Main text for courses in intercultural business, intercultural communication, and applied anthropology. Courses found in both anthropology departments and business schools.
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